I’m Amber — a Strategy Director specialising in integrated brand and social strategy with over a decade of experience. I’ve worked across global networks and independent agencies in London, Toronto, and Melbourne, helping teams make clearer decisions, show up with cultural confidence, and create work that resonates — emotionally and commercially.

My work sits at the intersection of brand, creative, social, and effectiveness, bringing the rigour of traditional brand strategy together with a deep understanding of how culture and attention move online. I lead with clarity, warmth, and senior perspective, whether I’m shaping a brand platform, guiding a strategy team, or helping a business find its voice in a social-first world.