Making Strategy Make Sense
I love teaching and speaking about strategy, creativity, and advertising in ways that make people feel smarter, calmer, and ready to act. My sessions are built for the real world of modern marketing — where brand, social, and culture overlap, and where good ideas still need to be understood, sold, and effective.
I’ve taught for organisations including BrainStation, VCCP Ad School, The Challenger Academy, Melbourne IT, and spoken on advertising panels. Whether I’m working with junior teams, senior marketers, or founders, my aim is always the same: to take big, sometimes intimidating ideas and turn them into clear, practical thinking people can actually use.
Here are some topics I love to cover:
Social-First Brand Strategy
How to build brands that don’t just show up on social — but are shaped by how culture, platforms, and people actually behave there.
Creative Effectiveness
How to connect brave ideas with commercial impact, so great work doesn’t just look good — it works.
Platform vs Campaign Thinking
When you need a big long-term idea, and when you need a moment — and how to stop confusing the two.
Selling Ideas and Building Confidence
Practical ways to present, defend, and build belief in your thinking — without turning into someone you’re not.
Strategy for Non-Strategists
A clear, human way into strategic thinking for creatives, account teams, founders, and anyone who’s ever thought, “I’m not a strategist.”
Strategy 101
The foundations of what strategy really is, how it works, and why it matters — stripped of jargon and mystique.
The Art of the Creative Brief
How to write briefs that actually help creative teams do their best work — and why this skill matters more than people think.
Social Advertising for Small Businesses
How to make smart, effective social work when budgets are tight and every decision counts.
Turning Strategy into Comms Plans
How to build clear, focused comms plans that give clients and creatives confidence — connecting objectives, audiences, channels, and creative into a simple roadmap everyone can actually use.
